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Your Guide To Preventing SEO Problems While Redesigning A Website 

If you’re ready to give your website a facelift, hats off to you. A fresh, modern website is your digital storefront’s best friend. However, in the adrenaline-fueled push towards aesthetics and user experience, sometimes SEO gets left out in the cold like a stray puppy. The good news, dear business owner, is that we’re here to make sure your SEO game is not just intact but thriving after a website redesign!

Understanding Common SEO Pitfalls In Website Redesign

Think of your website like a garden. It’s taken years to grow, with pages and clippings all interwoven, each with a special spot in the sun. The problem is, during a redesign, it’s like you’ve hired a team of overly enthusiastic landscapers who can’t wait to uproot everything and plant new, shiny flowers. The weeds of SEO pitfalls grow where you’re not watching, and soon, your garden can turn into a jungle of lost rankings and traffic.

Some common mistakes include forgetting to redirect old URLs to new ones, leading to dreaded 404 errors; laying off a lot of content in a hurry without a proper content strategy; and neglecting your keyword optimization game. Remember, the roots of your old website are what search engines have been crawling all this time. Don’t make them work harder now to find the good stuff. Contact King Kong to optimize your SEO before, during, and after a redesign. 

Implementing SEO Best Practices In The Redesign Process

How can you build a beautiful new garden without losing the blooms of organic traffic? The trick is in planning every step of your redesign with SEO in mind. Start with a comprehensive audit of your current SEO, identifying key areas that are driving traffic. Organize your content before the redesign, making sure each piece has a specific purpose and a target keyword.

Next, employ a simple redirects plan to ensure every old URL knows its way to the new one. Keyword strategy should inform everything from your sitemap to your URL slugs. And make sure every image and page has optimized metadata. It’s like putting little labels on your plants that help search engines understand what they’re looking at.

Don’t overstuff your garden either. Keep your keyword usage to a natural amount and focus on producing high-quality, informative content that keeps visitors on your site longer. A successful redesign is the perfect blend of form (your new design) and function (your SEO strategy).

Post-Redesign SEO Analysis And Adjustments

After the bulldozers have gone and your new website is live, it’s time to water and watch. Post-redesign site analysis is key to tracking the health of your new SEO efforts. Look for dips  in traffic, changes in keyword rankings, and any new issues like broken links or poor site speed.

Adjust your strategy as needed, keeping an eye on user behavior to fine-tune your on-page and off-page SEO. Remember, your garden is never static. It grows and changes, and the same should be done for your SEO strategies.

In summary, a website redesign presents a load of opportunities to enhance your digital presence, but it requires a delicate approach that safeguards your hard-earned rankings. Treat your SEO with the attention it deserves, and it will continue to be the rich, fertile soil from which your online growth springs forth.

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